Hagilda - Independant Type Design Cooperative

The Smoker Serif

Hagilda (The Guild) is an Israeli type foundry (or as they like to define themselves- type design cooperative) of prominent designers Michal Sahar and Danny Meirav, both Bezalel graduates from the late 90’s and each runs his/her own independant design studio.

Palestina by Oded Ezer

Blender Condensed

Almost all of their font families are revivals of known Hebrew typefaces (such as Haim, Aharoni, Meriam) which have become default to us israeli Microsoft Word users (the equivalent to times new roman, if i may say so myself). Hagilda brings the joy back to older Hebrew typography and makes me, at least, pay more attention to the minutiae in such ancestors. Another aspect they express is vernacular or signage inspired typography, such as the poppy and fun Glass of Milk and Kartiv (Popsicle). Looking through the catalog really gives you a sense of the design culture, and therefore popular culture, that developed in the short history of Israel.

Kartiv

A Glass of Milk